The 10 Most Popular Cosmetics Brands in the USA

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10.Benefit Cosmetics: Benefit Cosmetics is an American cosmetics company that is known for its brow products. It was founded in 1976 by Jean-Denis De Segonzac.

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9.Too Faced: Too Faced is an American cosmetics company that is known for its playful products. It was founded in 1998 by Jerrod Blandino and Jeremy Johnson.

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8.Urban Decay: Urban Decay is an American cosmetics company that is known for its edgy products. It was founded in 1996 by Wende Zomnir.

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7.Revlon: Revlon is an American cosmetics company that is known for its iconic lipsticks. It was founded in 1932 by Charles Revson and his brother, Joseph Revson.

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6.CoverGirl: CoverGirl is an American cosmetics company that is known for its popular mascaras. It was founded in 1961 by Noreen Marshall.

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5.NARS Cosmetics: NARS Cosmetics is an American cosmetics company that is known for its high-quality products. It was founded in 1994 by François Nars.

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4.MAC Cosmetics: MAC Cosmetics is a Canadian cosmetics company that is known for its innovative products. It was founded in 1984 by Frank Toskan and Frank Angelo.

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3.Maybelline: Maybelline is an American cosmetics company that is known for its affordable products. It was founded in 1915 by Thomas Lyle Williams.

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2.Estee Lauder: Estée Lauder is an American cosmetics company that is known for its high-end products. It was founded in 1946 by Estée Lauder and her husband, Joseph Lauder.

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1.L'Oréal: L'Oréal is a French cosmetics company that is the largest cosmetics company in the world. It is known for its wide range of products, including makeup, skincare, haircare, and fragrance.

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